
My name's Jonathan. I used to design cars, bikes and washing machines.
Then I became a Dad and my world changed overnight. I soon realised how much of a juggling act being a parent can be, and how precious time is.
I began thinking about how to make everyday tasks simpler and less time consuming. This is the result: a range of products designed to help get things done more quickly and easily so that babies, toddlers and their parents can spend more time doing the fun stuff.
We hope you enjoy them as much as we do.

our background
We're a committed team of parents with over 30 years combined product innovation experience between us. As each of us became mums and dads, we realised just how difficult some of the tasks facing every parent could be, so we got together in 2005 to create Brother Max Limited. Since then we have focused on designing products exclusively for babies and toddlers which provide genuinely innovative solutions to everyday parenting challenges.
our vision
To make everyday tasks simpler and less time consuming by providing parents and their little ones with easy to use, high quality, well designed products, along the way creating the most innovative baby and toddler brand in the world.
our point of difference
Three little words - simple clever ideas.
simple - because our products are ergonomically designed to make them easy to use.
clever - because we base our designs on parental insights; our products are "designed by parents for parents".
ideas - because we're innovation-driven; always on the look-out for parenting challenges which require unique, high quality, reliable solutions.
our consumer feedback
All of our products are designed with you and your baby in mind. Here's what a few parents are already saying about the new Brother Max range...
- "These products will simply make life so much easier."
- "Finally products that are well thought through from a parent's perspective..."
- "They look so much better than other products..."
- "I'd buy them for my children, but they'd also make an ideal gift as well..."
- "Why can't they all be this imaginative?"
5 bath toys - play, wash and learn
play and learn
interactive play
encourages washing
spots change color
spots on toys change to
yellow when water is too hot
Box includes:
- flexi brush
- sprinkler cup
- ring rattle
- sponge stamper
- twister flannel
5 bath toys
- because children learn through play, our bath toys are designed to be a fun introduction to the materials we use to wash ourselves
- because it's so easy to run the water too hot, the spots on our toys turn to yellow when the temperature's too high
- because children respond to interesting shapes and colours, our bath toys look a bit different
- because flannels and sponges get grimy after a while, our twister flannel is machine washable and our ring rattle and sponge stamper are hand washable - the head on our sponge stamper can be removed so you can clean the sponge and netting
'extra hand' bath sponge
better support
grips hand like a glove
so you can hold your little
one with both hands
- because safety comes first at bath time, our sponge grips your hand, leaving you to hold your little one with both hands
- because bath mitts are confining, our sponge is designed to allow full movement of your hand
- because young skin is sensitive, our sponge is extra soft